Video streaming platform — simplified

An OTT platform delivers video directly to viewers over the internet, bypassing cable and satellite. Innocrux provides the full stack: video CMS, GPU transcoding, multi-DRM packaging, an HLS player, apps for mobile, smart TV, IPTV and set-top box, and SVOD, AVOD, TVOD and PPV monetization.

A white-label OTT platform carries your brand rather than the vendor's. Innocrux lets you skin the apps, the player and the admin portal, publish to the app stores under your own developer account, and run multi-tenant for resellers — nothing viewer-facing says Innocrux.

Innocrux customers typically go live in 00 days. The platform, apps and DRM are already built, so the work is modelling your catalogue, skinning the apps, connecting billing and passing app store review rather than engineering a stack from scratch.

Innocrux ships native iOS and Android apps, smart TV apps for Samsung Tizen, LG webOS, Android TV, Apple TV, Roku and Fire TV, an HLS and HTML5 web player, and IPTV and set-top box support with linear channels, EPG, catch-up and DVR. Every app is published under your own brand and developer accounts.

Innocrux AI dubbing generates a synthetic voice track that preserves timing, tone and speaker identity, then aligns it to the original performance. Lip-sync alignment, per-speaker voice assignment and a glossary you control are included, and low-confidence lines route to a human reviewer before release.

Innocrux scores every caption line for confidence and surfaces the weak ones for review rather than hiding them. Output is formatted to the caption spec each platform and regulator requires, with reading speed, line breaks and speaker labels handled automatically.

Yes. Innocrux Clips finds the moments in long-form video, cuts them to the aspect ratio and length each platform rewards, and captions them in every language you publish in. For live sport, clips are cut while the stream is still running.

Innocrux ranks what to surface per viewer using completion, drop-off point, language preference, device and time of day. It handles cold starts on new titles and respects the editorial rules your programming team sets, so the ordering stays inside your constraints.

Innocrux supports all three major DRM systems: Google Widevine, Apple FairPlay and Microsoft PlayReady, covering every major browser, mobile operating system and smart TV platform. Token authentication, signed playback URLs, geo-blocking, concurrent-stream limits, screen-recording restriction and forensic watermarking are included rather than sold as a separate security add-on.

Innocrux embeds a session-level watermark in each stream, so a leaked copy can be traced back to the account that played it. The mark survives re-encoding and screen capture, which is what rights holders ask for on premium and pre-release content.

Yes. Innocrux enforces geo-blocking, IP allowlisting and per-title availability windows, so the same catalogue can be licensed differently in every market and a title can go live in one territory before another. Release windows, blackout periods and concurrent-stream limits are all set per subscriber tier from the CMS.

Innocrux outputs captions in SRT, WebVTT and burned-in formats to the specifications accessibility regulations require, including reading-speed limits, speaker identification and on-screen positioning. Audit logs record every subtitle and dubbing job for compliance evidence, and role-based access control plus SSO cover the enterprise security review.

A private CDN delivers your video from infrastructure you control rather than renting egress from a public cloud. Innocrux supports running delivery on your own hardware with zero cloud egress cost, which is where most of the saving on cost per streamed hour comes from.

On-prem GPU transcoding encodes your catalogue on graphics hardware you already own instead of paying per-minute cloud encoding fees, which is what makes a large back catalogue affordable to re-encode. The Innocrux platform, APIs and apps behave identically whether encoding runs on your hardware or ours, so nothing about the service changes.

Only if you want it to. Innocrux runs alongside an existing delivery pipeline — keep your packager, player and CDN, and call the API when an asset lands. Customers who want lower delivery cost can instead run private CDN and on-prem GPU transcoding.

Adaptive bitrate delivery drops each viewer to the highest quality their connection sustains, so a spike degrades gracefully rather than failing. Jobs are idempotent and retries are safe, and per-job status is exposed so you can watch throughput on your own dashboard.

Both, on different axes. Storage and transcoding scale with catalogue size and are paid once per title. CDN egress scales with viewers and hours watched, so a service that grows its audience sees delivery, not storage, become the dominant line.

Yes. Innocrux provides what a Netflix-style subscription service needs: adaptive bitrate streaming, multi-DRM protection, personalised recommendation rows, multiple viewer profiles, offline download, and white-label apps for mobile, smart TV and web, billed through your own payment provider. Innocrux is not affiliated with Netflix; the comparison describes the product type.

Yes. Innocrux runs low-latency live sports streaming with linear channels, EPG, catch-up and DVR, AI clips that cut and caption highlights while the match is still on, and concurrency headroom sized for peak audiences at kick-off. Pay-per-view sells single fixtures. Innocrux is independent of Hotstar and JioCinema.

Yes. Innocrux Micro-Drama ships episode unlocking, coin wallets, in-app purchase, ad-reward unlocks and swipe-native vertical playback out of the box. You publish vertical series to iOS and Android under your own brand, and AI dubbing plus subtitles take one drama into every market you sell into. Innocrux is not affiliated with DramaBox or ReelShort.

Yes. Innocrux Cloud Playout schedules 24/7 FAST channels from your existing VOD catalogue, with SCTE-35 ad markers and server-side ad insertion so inventory fills programmatically. Channel line-ups and EPG data are managed in the CMS, and the same channels publish to web, mobile, smart TV and IPTV. Innocrux is independent of Pluto TV and Tubi.

Four drivers set the cost: transcoding volume, CDN egress, DRM licence fees per device family, and storage. Building means engineering all of that before a single viewer streams. Licensing Innocrux turns it into a running cost, so budget goes to content rather than infrastructure.

Innocrux supports six monetization models on one catalogue: subscription (SVOD), ad-supported (AVOD) with VAST and VMAP server-side ad insertion, pay-per-view (PPV), transactional rental (TVOD), coin wallets with in-app purchase, and reseller revenue share. Models can be mixed per title, per region or per audience segment without running separate services.

SVOD charges a recurring subscription for catalogue access. AVOD is free to the viewer and funded by advertising. TVOD charges per title to rent or buy. PPV sells access to a single live event. Innocrux runs all four side by side on the same catalogue.

Innocrux supports VAST and VMAP with server-side ad insertion, so ad breaks are stitched into the stream rather than requested by the player. Breaks survive ad blockers and play as cleanly as the content around them, and fill rate and eCPM report alongside watch time.